Nexa: Know All About Nexa

Nexa is the premium sales channel of Maruti Suzuki, designed to offer an elevated buying and ownership experience for discerning customers. Unlike traditional dealerships, Nexa focuses on delivering a more sophisticated ambience and personalized service, reflecting the brand’s commitment to quality and innovation. By creating a distinct identity separate from the mass-market outlets, Nexa caters to buyers who seek exclusivity, comfort, and seamless interactions at every touchpoint. From the moment a customer walks into a Nexa showroom, the goal is to make them feel valued, understood, and confident in their decision, either they are considering their first hatchback or upgrading to a luxury sedan.

Since its launch in July 2015, Nexa has redefined the concept of car buying in India. The first Nexa outlets opened in major cities like New Delhi, Mumbai, and Bangalore, showcasing premium models such as the Baleno and S-Cross. Over the years, Maruti Suzuki has steadily expanded the network, introducing Nexa to more than 400 cities and towns across the country. This strategic roll-out has allowed Nexa to tap into varied markets from fast-growing urban centers to emerging Tier II locations while maintaining consistent service standards. The success of the initial outlets encouraged continuous investment in infrastructure, staff training, and digital tools, laying the groundwork for Nexa’s rapid growth.

The Nexa lineup emphasizes modern design, advanced features, and performance. Flagship models include the Baleno hatchback, known for its sleek silhouette and innova­tive technology; the Ignis, which appeals to youthful buyers with its compact dimensions and bold styling; and the Ciaz, a premium sedan offering spacious comfort and efficient drivetrains. More recently, Nexa introduced the XL6, a three-row crossover with captain’s seats, and the Grand Vitara, which brings hybrid powertrains to the premium segment. Each model is handpicked to match the expectations of customers who value refinement, safety, and the latest in connectivity.

What sets Nexa apart is its focus on customer experience. Showrooms are designed with contemporary architecture, plush seating, and interactive displays that let buyers explore features at their own pace. Trained relationship managers guide customers through every step—helping them compare models, customize options, and arrange test drives. After purchase, Nexa owners benefit from priority service appointments, complimentary pick-up and drop-off, and exclusive events such as first drives and product launches. This end-to-end approach ensures that the relationship doesn’t end at the sale but continues through regular maintenance and community engagement.

Digital integration plays a crucial role in Nexa’s strategy. The Nexa website and mobile app enable customers to browse models, calculate EMIs, book test drives, and even complete purchases online. Virtual showrooms and augmented reality tools allow users to visualize cars in different colors and trims from the comfort of their homes. A feature called “Nexa Blue” lets buyers connect with product experts via video calls, ensuring that queries are addressed promptly. By combining physical showrooms with robust digital platforms, Nexa delivers a seamless omnichannel experience that appeals to tech-savvy buyers.

Today, Nexa has built a network of over 500 touchpoints, including showrooms, service centers, and exclusive “Connect by Nexa” workshops. Each outlet adheres to uniform design guidelines to provide a consistent brand experience, whether in a metropolitan hub or a smaller town. The service centers are equipped with the latest diagnostic tools, genuine parts inventory, and skilled technicians trained specifically for Nexa models. This extensive infrastructure underscores Nexa’s commitment to reliability and convenience, allowing customers easy access to service and support no matter where they are.

Nexa plans to expand its portfolio with electrified models and further enhance its digital ecosystem. As Maruti Suzuki explores hybrid and electric vehicle technologies, Nexa will serve as the platform for introducing these innovations to premium customers. Investments in artificial intelligence and data analytics will help personalize offers and anticipate service needs, making ownership even more effortless. Through continuous network expansion and technology integration, Nexa aims to stay at the forefront of India’s evolving automotive landscape delivering experiences that match the aspirations of modern car buyers.